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Fashion

WHAT THE FLEX

With user-centered approach, the goals was to create a visually appealing aesthetic interface for effortless shopping experience.

Industry

Industry

Fashion

Fashion

Headquarters

Headquarters

Mumbai

Mumbai

Founded

Founded

2020

2020

Company size

Company size

50-101

50-101

Challenge

The website had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues in finding right product for them, which was affecting new user adoption rates. The website lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned website features a clean, clutter-free, aesthetic interface, making it easier for users to navigate and access essential features.The improved CRO resulted in a 85% increase in product orders.The addition of personalization and customization options enhanced user engagement, leading to a 65% increase in user retention rates.

85%

Improved CRO

Improved CRO

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

Process

Process

Process

01

Project Discovery and Ideation

Embarking on a journey of creative exploration. Uncover client goals, target audience, and project scope. Ideate innovative solutions aligned with the brand essence, ensuring a solid foundation for the project.

02

Design Alchemy - Crafting Visual Magic

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Development Symphony - Code Crafting Brilliance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Launch & Beyond - Project Liftoff

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Project Discovery and Ideation

Embarking on a journey of creative exploration. Uncover client goals, target audience, and project scope. Ideate innovative solutions aligned with the brand essence, ensuring a solid foundation for the project.

02

Design Alchemy - Crafting Visual Magic

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Development Symphony - Code Crafting Brilliance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Launch & Beyond - Project Liftoff

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Project Discovery and Ideation

Embarking on a journey of creative exploration. Uncover client goals, target audience, and project scope. Ideate innovative solutions aligned with the brand essence, ensuring a solid foundation for the project.

02

Design Alchemy - Crafting Visual Magic

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Development Symphony - Code Crafting Brilliance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Launch & Beyond - Project Liftoff

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Have a Project? Let's Connect!

Schedule a call with Rohit Chaudhary.

Schedule Call

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Copyright © 2024. Designed by Rohit Chaudhary

Have a Project? Let's Connect!

Schedule a call with Rohit Chaudhary.

Schedule Call

LinkedIn

Twitter

Github

Copyright © 2024. Designed by Rohit Chaudhary

Have a Project? Let's Connect!

Schedule a call with Rohit Chaudhary.

Schedule Call

LinkedIn

Twitter

Github

Copyright © 2024. Designed by Rohit Chaudhary